A 10br was built with a clear purpose: to give the Brazilian bettor a complete, secure, and honest experience. football, MMA, live casino, slots — all in one place, with Portuguese-language support and Pix payments.
The journey of a platform built with the Brazilian bettor in mind
A 10br was born from a simple observation — one every Brazilian bettor who has tried international platforms knows firsthand: the market was full of options that were never built with Brazil in mind. Interfaces in English, payment methods nobody uses here, support that takes days to respond, and odds that clearly didn't have the Brazilian fan as a priority. That's why 10br was created to change that.
The name says it all. "10br" is a direct nod to Brazil — the .br domain suffix and the number that, in football, carries the weight of the number 10 shirt, the player who makes the difference. The idea was to build a platform with that Brazilian identity from start to finish: from the language to the payment method, from the sports covered to the tone of customer support. We're not a European company's branch office that added Pix as a deposit option. We're an operation conceived, structured, and built with the Brazilian market as our sole focus.
When 10br went live, the priority was clear: full coverage of Brazilian football. Brasileirão Série A, Copa do Brasil, Libertadores, Copa Sul-Americana, state championships, the national team — nothing left out. At the same time, UFC and MMA earned coverage proportional to Brazilians' passion for combat sports, including all events featuring national athletes and the major international cards. Slots, live casino, crash game, poker, and NBB came later.
Payments were treated as an absolute priority from day one. Pix arrived in Brazil in 2020 and completely transformed how Brazilians handle instant transfers. The 10br integrated Pix from the start and today offers the fastest option on the market: deposits confirmed in seconds and withdrawals processed in under 10 minutes. Winners get paid fast — no unnecessary red tape. Beyond Pix, the platform also accepts boleto bancário, credit and debit cards, PicPay, and Mercado Pago, covering a wide range of user preferences.
Security and compliance have never been treated as an afterthought. The 10br operates under a regulated license, with 256-bit SSL encryption on all transactions and full compliance with Brazil's General Data Protection Law (LGPD — Law No. 13.709/2018). User balances are held in a segregated account, completely separate from the company's operating capital. This ensures your funds are available for withdrawal at any time, regardless of any operational situation on the platform.
The team behind 10br brings together people from different fields — technology, sports, finance, customer service — all with one thing in common: they know the Brazilian betting market from the inside out. That shows in decisions that may seem small but make a real difference to users. Team names in football are in Portuguese, not in some awkward transliteration. Match times are in the Brasília time zone. Support speaks the same Portuguese you do — not a script translated from another language.
A commitment to responsible gambling is also part of the identity of 10br since day one. We don't want addicted bettors — we want informed bettors who use the platform as entertainment within a healthy budget. That's why we offer real self-control tools: a daily deposit limit configurable by the user, a betting pause for a set period, and permanent self-exclusion for anyone who needs it. None of these features are buried in menus — they're accessible directly from the account dashboard.
Over the years, the 10br has grown on the back of user trust. Over 500,000 accounts created, an average rating above 4.5 stars across review platforms, and a betting volume that grows consistently with every football season. But that growth hasn't shifted the focus: every new feature, every sport added, every interface improvement starts with the same question — is this better for the Brazilian bettor? If the answer is yes, we move forward.
Six pillars that guide every decision we make on the platform
Our values aren't fine print. They're the criteria we apply every time we face a hard decision — about product, service, partnerships, or communication.
Clear odds, terms with no fine-print tricks, and a bet history published with both hits and misses. If something isn't clear, it's a bug — not a strategy.
Every new feature goes through one filter: "does this make the experience better for users?" We don't ship complex features that only benefit the house. The bettor's experience is the product.
Responsible gambling is a commitment, not a marketing line. The 10br invests in self-control tools, staff training, and partnerships with organizations that support people facing gambling difficulties.
Fast Pix, bets confirmed in seconds, support that responds right away. But never at the expense of security. Speed and safety coexist here — it's a matter of the right architecture.
A timeline of the milestones that shaped the platform.
The platform launches with an exclusive focus on Brazilian football. Brasileirão, Copa do Brasil, and state championships as the initial products. Pix integration from day one — still in beta within the national financial system at the time.
UFC, Bellator, and live casino join the platform. Slots arrive with over 500 titles from international providers. First 100,000 users registered.
Launch of the in-play system with real-time odds and full, partial, and automatic cash out. NBB and Superliga volleyball coverage added. 24h support expanded to include live chat.
500,000 registered users milestone reached. Regulated license renewed and expanded. A tips section with an in-house team of analysts launched free for all users.
Crash games, poker, and e-sports added. Interface redesigned with a mobile-first approach. Welcome bonus of up to R$ 500.00 launched with competitive rollover. Over 2,000 games available.
A multidisciplinary team with one focus: the best experience for the Brazilian bettor
A 10br accepts all the major payment methods Brazilians actually use. No obscure foreign digital wallets — just what you already use every day.
The security infrastructure of 10br was built for a market that leaves no room for errors — finance.
All connections between your browser or mobile device and 10br are encrypted to the same standard used by banks. Your account data and financial information never travel in plain text.
The identity verification process protects your account against unauthorized use and fraud. It's required before your first withdrawal — a quick step that ensures only you can access your funds.
User funds are held separately from 10br's operating capital in a segregated bank account. This ensures your balance is always available for withdrawal, regardless of any situation involving the company.
10br operates in full compliance with Brazil's General Data Protection Law (Law No. 13.709/2018). You have the right to access, correct, and delete your personal data at any time.
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Betting is entertainment — 10br takes that seriously
A 10br believes Sports Betting is a legitimate form of entertainment when practiced mindfully and within a healthy budget. football gets more exciting with a bet on the game — as long as that bet doesn't cut into rent or groceries. That's why we treat responsible gambling as part of our identity, not a regulatory checkbox.
In practice, this means real tools available directly in every account dashboard: daily, weekly, or monthly deposit limits set by the user themselves; a betting pause of 24 hours, 7 days, or 30 days with a single click; and permanent self-exclusion for anyone who needs a definitive break from the platform. These features aren't buried in hard-to-find menus — they're in a visible location under "My Account".
A 10br is prohibited for users under 18. All registrations go through date-of-birth verification, and the identity verification process (KYC) confirms legal age before the first withdrawal. If you're struggling with problem gambling, we encourage you to reach out to CVV at 188, available 24 hours. Learn more on our Responsible Gambling.
Common questions from those discovering the platform for the first time
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